I just had my (almost) 4 year old's ears pierced here. I was very nervous and wasn't ready for her to get her ears pierced yet, but she's been begging me for a long time, so I did some research and decided to allow her to do it. Spider's ink was great with her! They explain step-by-step what is going on, and it was a very clean and sanitary place. They were very gentle with her and she did not even cry. Definitely believe the 5 Star reviews! This place is great!